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    Fashion March, 13 2012

    Video: Prada ‘Real Fantasies’ Spring/Summer 2012 Lookbook

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    For the Prada Spring/Summer 2012 lookbook Real Fantasies, AMO OMA explores the nostalgia of hot rodding, golfing, picnicking, the space race, and other wholesome past times. Told through a sequence of 100% handmade collages — continuing a new tradition of handcraftsmanship started last season — Real Fantasies is a palimpsest of photography, graphics and text that pulls the reader into a realm of hyper reality.

    Credits after the jump.

    PRODUCTION / ART DIRECTION: AMO / Ippolito Pestellini Laparelli, Fausto Fantinuoli
    ARTWORK: Jeroen Koolhaas, Lok Jansen
    PHOTOGRAPHY: Phil Meech
    VIDEO DIRECTION: James Lima
    MUSIC: Frédéric Sanchez
    EXECUTIVE PRODUCER : Max Brun — Hi ! Production
    EDITION: Brian Vincent Durkin