Zoo York will debut its spring television commercial featuring 2012 Sports Illustrated Swimsuit cover girl, Kate Upton. Upton co-stars with the infamous ZOO YORK “talking” cockroaches in the racy and humorous commercial set to debut in early April.
The commercial will debut on cable networks and online, but has been rejected by MTV and Turner Entertainment’s, Adult Swim Network. Adult Swim and MTV have refused to air the commercial due to “bleeped profanity” and an image of Upton’s “erect nipple” in the commercial.
The creative features Upton exercising, while the two cockroaches narrate and execute a storyline around the jaw-dropping Upton. The brand will release two versions of the commercial, one with bleeped out profanities and a second uncensored version, that you see here above now.