Umbrella specialists London Undercover were one of the stand-outs at Jacket Required tradeshow. Making what is generally regarded as a throwaway item into something you want to break out even in dry weather isn’t as easy as it sounds. Well chosen prints, an eye for the unusual and some interesting collaborations (YMC, Carhartt, Neighbourhood…) have made this label a bit of a quiet cult.
Followers may want to make their way to Monmouth Street in London’s Covent Garden. Founder Jamie Milestone has set up shop, stacked high with sweet Umbrella action. Opening doors yesterday, we popped by to say hello and bring you a look inside. Be quick though, this one is moving on in a month.
London Undercover Pop-Up Shop: 38 Monmouth Street, Covent Garden, London WC2H
Photography: Ross Trevail/Selectism.com