A rumor regarding Hasselblad and the introduction of a new family of cameras made by the medium format camera specialists. Check out what Photo Rumors has to say on the matter:
Hasselblad will introduce a new family of digital cameras this year, probably at Photokina. One of the possibilities is a smaller DSLR type camera. The other rumor is for a digital X-Pan camera, which will use a customized sensor in order to provide the wide panorama format. The sensor will be smaller then the original film double frame (24mm x 65mm) and will probably have 1.5x crop factor. The price will be at the Leica M9 range ($6000-$7000).