English photographer Ben Watts has teamed up with 3×1 on a limited edition series of skateboard decks. Known for their bespoke denim, produced entirely in their New York Soho flagship store and atelier, 3×1 and Watts produced a series of decks, each featuring the picture of a top model. The line-up includes Jessica Hart (shown), Lake Bell, Elsa Hosk, Behati Prinsloo and Chanel Iman.
All profits of the sale of the skateboard decks go to charity and overall they are limited to 60 sets. Individual boards will be available on April 5th for $100. The sets you can already purchase online for 400 USD here.
It is not the first time we see this and also will not be the last. But at least they made them look nice.