Infamous French artist Zevs has created an invisible installation of his dripping logos at the newest W Hotel in Paris. Cool Hunting reports: “For the Suite 112 installation, Zevs worked with invisible ink that he created in a laboratory in New York City, mimicking the special red pigment used by police at crime scenes. “This red reminds you of the blood of a crime scene, but it’s also the most visible color, so I like the extreme aspect between the invisibility of the ink and the extreme visibility of the color,” he says. In the installation Zevs also painted into photographs by van der Vlugt, creating a CSI crime scene like aura throughout the room.
W Paris Opéra
4 rue Meyerbeer