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Music April, 17 2012

Tupac Coachella Hologram Cost at Least $100K

As you’ve likely already seen, last night the late West Coast rap legend Tupac Shakur performed at Coachella alongside Dr. Dre and Snoop Dogg thanks to the work of San Diego company AV Concepts. Performing classics “Hail Mary” and “2 of Amerikaz Most Wanted” the four-minute holographic performance cost over $100,000 to execute. AV Concepts spoke to MTV about the project:

“We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life,” said Nick Smith, president of AV Concepts, the San Diego company that projected and staged the hologram. “It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life.”

The Tupac hologram was several months in the planning and took nearly four months to create in a studio and though Smith was not able to reveal the exact price tag for the illusion, he said a comparable one could cost anywhere from $100,000 to more than $400,000 to pull off. “I can’t say how much that event cost, but I can say it’s affordable in the sense that if we had to bring entertainers around world and create concerts across the country, we could put [artists] in every venue in the country,” he said.

The life-size Tupac was amazingly realistic, down to the late rapper’s signature tattoos, Timberland boots, jewelry and movements, all of which were also recreated under the direction of Dre and his team.

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