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Music April, 19 2012

Music Video: The Shins – The Rifle’s Spiral

Emmy-winning director Jamie Caliri helms the video for “The Rifle’s Spiral,” from Portland indie band The Shins. NOWNESS has the exclusive premiere.

Enthusing about the current renaissance in music videos after also making a 3D version of the film exclusively for the Nintendo 3DS, Caliri observes: “It’s now more like the years before MTV, when music videos did not have a formula. You can be expressive and idiosyncratic.”

The Shins: The Rifle’s Spiral on Nowness.com.

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