Where the runway meets the street

Dior Homme has cracked open the doors of their pop-up shop in SOHO New York City. Located at 133 Greene Street, the Dior Homme pop-up shop is the sole men’s shop from Dior in Manhattan. With the flagship homme store slated to open in Autumn 2012, their pop up gives a preview of the collection to be housed in the new location. “In keeping with the contemporary construct of the space, Dior Homme creative director, Kris van Assche, selected a piece by post-situationist artist, Robert Montgomery, to display in the boutique. The imposing text-based sculpture, entitled whenever we see the sun (2012), is part of Mr. Montgomery’s ‘Recycled Sunlight’ series…”

More looks from inside the new Dior Homme pop-up shop on the following page.

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