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Design April, 27 2012

The Avengers Assemble Sculptures by Wieden + Kennedy

In other Avengers news we come across this great campaign that advertising agency Wieden + Kennedy produced for Target – A Superhero in Every Aisle. A series of Avengers sculptures was created from common household items and Marvel merchandising that you can purchase at Target. Overall not only a good idea, but also very well executed.

Check them all out after the jump, along with full credits.

Art Director: Drew Dayberry
Copywriter: Casey Hall
Creative Directors: Guy Seese, Chris Mitton
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Photographer: Adam Levy
Retoucher: Greg Radich, SGS
Art Buyer: Amy Carleton
Models made by LAIKA
LAIKA Art Director: Nicholas Weigel
Model Fabrication Lead: Rob Melchoir
Production Coordinator: Alix Iverson
Character Fabrication: Katie Mello, Margaret Meyer, Sara Neiman, Joe Schmidt, Sarah Hall
Producer: Rebecca Bowen
Executive Producer: Lourri Hammack

Agency: Wieden + Kennedy, Portland
Client: Target

(Via Behance)

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