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Stores May, 9 2012

Video: Levi’s Flagship Store at the Avenue des Champs-Elysees, Paris

Here’s a cool tidbit of information about Levi’s: In 1873, Levi Strauss turned Serge De Nimes, a fabric worn by French sailors, into the first riveted denim jean. And another cool piece of information regarding France and Levi’s is the the new flagship store located at the Avenue des Champs-Elysees, Paris. For this special store, Shepard Fairey, James Murphy, Mr. Andre and Pedro Winter will all be working on special collaboration products for the store. Check out the video for more info!

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