HUDSON Jeans is trying an experiment of sorts. Their new initiative, HUDSON x Turbotech brings forth an innovative denim fabric that allows for you to create your own personal wash and look in very short time. The concept of being able to “take your jeans from raw to vintage in 30 days” is a bold statement that Hudson stands behind with Turbotech and one that allows for the individual to tell their story through their jeans.

With the help of a special group of guys, the HUDSON x Turbotech experiment will showcase their individual love and passion of denim. We will get to know their stories and follow their experiences for 30 days as they live in their Turbotech denim.

We start it off with @bentaverniti, creative/design director at Hudson, who gives insight into the project.

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