Fullscreen
Fashion May, 23 2012

The 10 Most Valuable Luxury Brands in the World

Shares
Share Tweet Email Reddit Flipboard WhatsApp Comments
French label Louis Vuitton has been named the world’s most valuable luxury brand for a seventh consecutive year. From Bloomberg:

The brand, owned by Paris-based LVMH Moet Hennessy Louis Vuitton SA (MC), is worth $25.9 billion, a 7 percent increase from 2011, according to Millward Brown Optimor’s 2012 BrandZ study published today. Hermes, in which LVMH owns a stake, rose to second place with a value of $19.1 billion, up 61 percent on last year. Rolex, the closely-held Swiss watch brand, was ranked third at $7.17 billion, a 36 percent gain.

“Luxury is seen as a good investment with people increasingly buying classic pieces rather than high fashion,” Millward Brown Optimor Managing Director Nick Cooper said in a statement. “Those who can afford it indulge, including young professionals who, increasingly unable to buy houses, are spending their disposable income on mid-tier luxury.”

Quality craftsmanship, heritage and history are key factors of success for luxury brands, according to the study. Luxury makers “can embrace brand management as a critical competency for building long-term financial value,” Cooper said.

See the full top 10 after the click.

1. Louis Vuitton, $25.9 billion, up 7%

2. Hermes, $19.1 billion, up 61%

3. Rolex, $7.17 billion, up 36%

4. Chanel, $6.7 billion

5. Gucci, $6.4 billion (down 14%)

6. Prada, $5.7 billion (first time in top 10)

7. Cartier, $4.8 billion

8. Hennessy, $4.6 billion

9. Moet & Chandon, $4.2 billion

10. Burberry, $4.09 billion