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Fashion May, 23 2012

The 10 Most Valuable Luxury Brands in the World

French label Louis Vuitton has been named the world’s most valuable luxury brand for a seventh consecutive year. From Bloomberg:

The brand, owned by Paris-based LVMH Moet Hennessy Louis Vuitton SA (MC), is worth $25.9 billion, a 7 percent increase from 2011, according to Millward Brown Optimor’s 2012 BrandZ study published today. Hermes, in which LVMH owns a stake, rose to second place with a value of $19.1 billion, up 61 percent on last year. Rolex, the closely-held Swiss watch brand, was ranked third at $7.17 billion, a 36 percent gain.

“Luxury is seen as a good investment with people increasingly buying classic pieces rather than high fashion,” Millward Brown Optimor Managing Director Nick Cooper said in a statement. “Those who can afford it indulge, including young professionals who, increasingly unable to buy houses, are spending their disposable income on mid-tier luxury.”

Quality craftsmanship, heritage and history are key factors of success for luxury brands, according to the study. Luxury makers “can embrace brand management as a critical competency for building long-term financial value,” Cooper said.

See the full top 10 after the click.

1. Louis Vuitton, $25.9 billion, up 7%

2. Hermes, $19.1 billion, up 61%

3. Rolex, $7.17 billion, up 36%

4. Chanel, $6.7 billion

5. Gucci, $6.4 billion (down 14%)

6. Prada, $5.7 billion (first time in top 10)

7. Cartier, $4.8 billion

8. Hennessy, $4.6 billion

9. Moet & Chandon, $4.2 billion

10. Burberry, $4.09 billion

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