Where the runway meets the street

We present to you In4mation’s Spring/Summer 2012 collection lookbook. Drawing from their roots in skateboarding, the Hawaii-based brand goes for a relaxed and low-key approach to the collection’s designs.

This year marks the 10th anniversary for In4mation and the creative forces behind the brands have placed a special emphasis on their love affair and history with skating. “This line definitely feels a lot more skatey to me,” added Kanagusku. “We shot the look book at A’ala Park, which is just down the street from our offices in Honolulu, and we had one of our good friends, Matt Mcginley from New York, shoot it. It was a great shoot and the whole line really feels like an affirmation of what the line’s all about—just hanging with your friends in summer and having a good time.

The collection is now available at In4mants.

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