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    Sneakers June, 20 2012

    Video: Vans – SINCE 66

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    Director Eliot Rausch has produced a beautiful 7 minute clip for Vans, trying to go back to the very essence of the brand, by looking both at the history and the present of the iconic sneaker maker.

    “Vans came to me with a proposal to create a short film that embodied the essence of their brand. The creative exploration and freedom they allowed me was unlike anything I had ever experienced. Pure trust, pure faith, in my abilities as a story-teller / director and as a friend. In creating this piece, it was profound to realize the success of their company, at its core, is based on a similar model they share with everyone they work with. To feel part of a brand, part of a family, part of an authentic creative expression, truly moved me to my core.”

    Watch it here above.

    Director / Editor: Eliot Rausch
    Director of Photography: Eric Koretz 
    Assistant Camera: Adam Becker 
    Music Composition: Adam Taylor 
    Location Scout: Jeff McSpadden