Following it’s successful launch earlier this year the first new colorway of the Nike+ FuelBand will become available next month in select locations in the US and the UK.
On July 27, NikeTown locations in London, San Francisco and New York will carry the Nike+ FuelBand ICE. The product will also be available from London’s Boxpark, the House of Innovation at Selfridges and New York’s 21 Mercer Street. From August 12, www.nikestore.com will also have availability.
The ICE edition of the Nike+ FuelBand is a limited edition run and the special nature of this product is clearly visible. The frozen looking cover of this version of the Nike+ FuelBand allows the user to partially see inside the product and view the technology that makes the magic work. The name comes from the trophy received when the user doubles their daily goal on the Nike+ FuelBand application and inspires it’s visual aesthetic.