Yukata Summer Kimono by mastermind JAPAN
Yukata Summer Kimono by Phenomenon
Yukata Summer Kimono by Wacko Maria
Yukata Summer Kimono by GVGV
Yukata Summer Kimono by The SoloIST
Yukata Summer Kimono by Undercover
Yukata Summer Kimono by White Mountaineering

The Isetan Shinjuku store has once again planned something special for its The Stage initiative. ‘TOKYO SUMMER MADNESS or How I Learned To Stop Wearing A Shirt And Love The Yukata’ is a collaborative project with a series of high profile Japanese brands. Each one of them worked on the traditional Yukata, the summer kimono and interpreted it in their own way and design.

Overall 10 brands participated in the project, including Undercover, White Mountaineering, mastermind JAPAN, Phenomenon, GB, TheSoloIST, GVGV, Wacko Maria and Mina Perhonen.

The project will run at the Isetan Shinjuku store from July 25 until July 31. Also make sure to take a look at the behind the scenes video here below.

http://vimeo.com/45419060

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