From its Off Book Series, PBS presents the latest video – The Art Of Logo Design.
Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.
The video features Stephen Heller, Sagi Haviv, Kelli Anderson and Gerard Huerta. Enjoy!