Today Swedish fast fashion retailer H&M has announced its new partnership with singer and songwriter Lana Del Rey. She has already been very active in the fashion world, gracing a multitude of fashion magazine covers. Now she will be the face of the new H&M campaign for Fall/Winter 2012, which you will start seeing September 2012. Del Rey will be featured in both ads and commercials of the new campaign.
Look out for more on this later this year.