Opening Ceremony opened up a brand new spot located in Covent Garden in London today. The temporary shop will hold OC over until the relocate to a permanent location sometime this fall. This new endeavor from the influential retailer coincides with the 10th anniversary of their first shop in New York.
From New York Magazine:
To help lure shoppers to the pop-up, Humberto Leon and Carol Lim roped some of their longstanding collaborators into doing capsule collections, including Chloë Sevigny, who reprised some “best of” items from her past ranges for the brand. The store also offers Olympics-themed apparel made for exclusively for them by Norma Kamali, Band of Outsiders, House of Holland, Delfina Delettrez, Pamela Love, and Proenza Schouler, which created a special all-gold mini PS11 bag that’ll launch at the store