Ogilvy Paris has finished a first series of moving visuals for French luxury brand Louis Vuitton. Starring Yasiin Bey aka Mos Def, the rapper moves inside of the a box ring, reciting Muhammad Ali speeches, combined with sound design and original music. The personal attachement of Bey to the boxer makes it such a perfect fit. Rumor also has it, that the music used in the spots will be developed into full tracks. More on that later.
Watch the two videos, “Word” and “Dream”, now here above and below.
The commercials were directed by Stuart McIntyre of Steam Films.