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Advertising August, 1 2012

Video: adidas Originals “all originals represent” Campaign Film

This week adidas Originals unveils its latest campaign film for Fall/Winter 2012. Entitled “all originals represent”, the film features a series of international superstars, including Nick Minaj, Korean pop sensation, 2NE1, fashion’s wild child, Jeremy Scott, NBA MVP, Derrick Rose, and hip hop artist, Big Sean and Sky Ferreira.

The campaign film directed by Melina Matsoukas features Nick Minaj’s new song, “Masquerade”, which is specially written for the film. The “all originals represent” film zooms into sidewalks across the globe, showing the creative spirit from New York to Tokyo, and from Paris to Rio de Janeiro. A further look at the campaign can be seen here.

Watch the first chapter of the campaign now in the above video.

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