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Basketball August, 6 2012

Video: Jordan Brand ‘This Is Where It Starts’ Ad

Jordan Brand has released its latest advertising campaign, including the ‘This Is Where It Starts’ spot. “Somewhere, someone is working on their game. Watch this global rivalry unfold for two players determined to rise above the competition.”

The spot is inline with the general Nike strategy of bringing sports back to their roots. From the professional basketball court to the streets. Enjoy the ad now here above!

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