Fashion August, 16 2012

Lana Del Rey by by Inez van Lamsweerde & Vinoodh Matadin for H&M

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Lana Del Rey will be the face and voice of H&M this fall. We reported about it here before. Lana will star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin, as well as a full-length film of Lana singing a cover of “Blue Velvet”, shot by director Johan Renck. For the print campaign, Lana wears the best of H&M’s fashion for Fall. The film is a fully-plotted music video starring Lana as she sings “Blue Velvet”, which will be available to see in its entirety at hm.com from September 19, with edited versions used as a TV campaign. Lana will also star in a second print campaign later in the season, featuring the best of winter fashion. These images will appear in October, both in print and also in-store.