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Fashion August, 17 2012

David Beckham for H&M Bodywear Campaign Fall/Winter 2012

After a first successful introduction last season, David Beckham and Swedish fast fashion retailer H&M are back for Fall/Winter 2012 with a new Bodywear Collection and Campaign. Shot by photographer Alasdair McLellan in Los Angeles, the campaign shows Beckham on black background, putting the modern basics into the center of the shoot.

The exclusive collaboration between the soccer star and H&M is on-going and sold all year in H&M stores and their online store. While some of you might not be the biggest fans of Beckham branding, we actually like very much the simple, yet premium approach and subtle branding of the campaign, while of course offering a great price point.

Flip through the campaign in the gallery above.

Check out the new H&M Fall 2012 Campaign featuring Lana Del Rey here.

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