Fullscreen
Design September, 2 2012

ABSOLUT UNIQUE – 4 Million Unique Bottles

Shares
Share Tweet Email Reddit Flipboard WhatsApp Comments

ABSOLUT Vodka is known for their creative take on things and with their new ABSOLUT UNIQUE initiative, they are once again setting the bar high, introducing a new meaning when it comes to limited edition bottles. As part of the initiative ABSOLUT will be distributing 4 million bottles into retail, each featuring a unique design.

In order to make this happen, the brand had to do a complete re-engineering of the company’s production plant in Sweden. Described as “carefully orchestrated randomness,” the process involved setting up splash guns and color-generating machines programmed with complex coating, pattern and placement algorithms to ensure that — like snowflakes — no two bottles are alike.

Distributed in over 80 markets, including U.S., U.K., China, France and Germany, the designs include 38 different colors and 51 pattern types.

Watch a great behind the scenes video on the production of this unique project here below.