Design September, 2 2012

ABSOLUT UNIQUE – 4 Million Unique Bottles

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ABSOLUT Vodka is known for their creative take on things and with their new ABSOLUT UNIQUE initiative, they are once again setting the bar high, introducing a new meaning when it comes to limited edition bottles. As part of the initiative ABSOLUT will be distributing 4 million bottles into retail, each featuring a unique design.

In order to make this happen, the brand had to do a complete re-engineering of the company’s production plant in Sweden. Described as “carefully orchestrated randomness,” the process involved setting up splash guns and color-generating machines programmed with complex coating, pattern and placement algorithms to ensure that — like snowflakes — no two bottles are alike.

Distributed in over 80 markets, including U.S., U.K., China, France and Germany, the designs include 38 different colors and 51 pattern types.

Watch a great behind the scenes video on the production of this unique project here below.