Actor Joseph Gordon-Levitt does his bit for his fellow creatives, founding his own production company, hitRECord, inviting writers, musicians, filmmakers, animators, photographers and the like to get involved in an ‘open-collaborative’ process. Described as “a professional production company that uses the internet to collaborate with artists from all over the world” the aim is to form a community “around the art they make together.” With more than 100,000 registered artists already taking part, Levi’s will throw their backing behind the scheme, distributing films, staging concerts and displaying artwork, providing a platform for new talent. We’ll let JGL tell you a little more, press play.
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