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Accessories September, 16 2012

Video: Louis Vuitton “Haute Joaillerie”

Surface 2 Air has been producing great visuals for Louis Vuitton for a while already. We still remember their production for the collaborative jewelry collection by the French luxury brand with Pharrell Williams a few years ago.

This week they launched their latest visual, simply entitled ‘Haute Joaillerie’. Jewelry meets science fiction in the short film, which was directed by Jeremy Rozan, featuring model Alana Zimmer.

A vintage Limousine slowly enters what appears to be a mysterious futuristic installation that emerges out of the desert…

This is the starting point of a hypnotic journey, an initiation through time and space to Louis Vuitton’s new collection. High Jewellery becomes an extra-sensorial experience through the kaleidoscope of the Monogram, the jewel as a talisman that bridges the past and the future. For Louis Vuitton, director Jérémie Rozan sends model Alana Zimmer to a universe between High Jewellery and science fiction.

Watch the video now here above.

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