Music September, 19 2012

    Kanye West Explains The Creative Process Behind “Cruel Summer”

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    This is a gem, watch Kanye West explain the creative process behind the making of G.O.O.D. Music‘s Cruel Summer. “The whole thing is about empowerment,” says Kanye. “It’s our offering, as a collective, of a sonic snapshot of what’s happening right now, 2012, this cruel summer.”