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    Fashion September, 20 2012

    Prada Real Fantasies Fall/Winter 2012 Video Lookbook

    Prada presents a new edition of its Real Fantasies series for Fall/Winter 2012. “Prada projects the future of fashion as a retrofitted past. Set within a dystopian society of machines and jagged geometries, genetically perfected clones roam digital colonies. Each scene depicts an antiquated landscape within a galaxy of characters engrossed in oblique and possibly deviant power dynamics.”

    Once again a very unique and special take by the Italian luxury brand, Prada impresses with a very different type of visual from everybody else on the market. Watch it now here above.

    Credits:
    ART Direction by AMO: Ippolito Pestellini Laparelli, Fausto Fantinuoli
    ARTWORK: Jeroen Koolhaas, Lok Jansen
    EDITING and VISUAL FX: APRIL
    PHOTOGRAPHY: Phil Meech
    FILMING by APRIL: Matteo Frittelli, Gabrio Bellotti
    MUSIC: Frédéric Sanchez

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