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Fashion September, 20 2012

Prada Real Fantasies Fall/Winter 2012 Video Lookbook

Prada presents a new edition of its Real Fantasies series for Fall/Winter 2012. “Prada projects the future of fashion as a retrofitted past. Set within a dystopian society of machines and jagged geometries, genetically perfected clones roam digital colonies. Each scene depicts an antiquated landscape within a galaxy of characters engrossed in oblique and possibly deviant power dynamics.”

Once again a very unique and special take by the Italian luxury brand, Prada impresses with a very different type of visual from everybody else on the market. Watch it now here above.

Credits:
ART Direction by AMO: Ippolito Pestellini Laparelli, Fausto Fantinuoli
ARTWORK: Jeroen Koolhaas, Lok Jansen
EDITING and VISUAL FX: APRIL
PHOTOGRAPHY: Phil Meech
FILMING by APRIL: Matteo Frittelli, Gabrio Bellotti
MUSIC: Frédéric Sanchez

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