Myspace… Myspace… saying it out loud sounds strange, almost made up. The only times I uttered these two syllables during the last couples of years was by mistake. I actually meant to say Facebook, when i accidently mixed them up (god knows why) leaving me exposed to the amused laughter of friends and coworkers. I havent been online on myspace since 2009. And since then it never occured to me why i should ever return.
Looks like I’m going to come crawling back in no time. What we have mistakenly took for a case of severe rigor mortis has merely been a rather long but revitalizing beauty sleep. The sick man of social media now seems to attempt a full grown comeback, trying to take over the lead again.
But let’s recall. 7 years ago Myspace was what appeared to be the unchallenged market leader in social media, facing almost no significant competetion. This quickly got the attention of media mogul Rupert Murdoch, who needed no further arguments to shell out 580 million dollars. Convinced of having made a fool-proof investment, he began investing even more money in Myspace. But little did he that his newly bought cash cow was far beyond it’s peak, in fact it was on its way down, about to hit rock bottom. Whereas Myspace user count stagnated, Facebook’s number grew larger day by day inevitably leaving Myspace behind to die. The only sensible option for Murdoch was to get rid of it for good as soon as possible. Specific Media, a company so far not associated with social media, together with pop star Justin Timberlake bought the wasting-away social network for the ridiculously low price of 35 Million dollars. Almost exactly one year has passed since then and there has been quite a lot of working going on.
Justin Timberlake recently twittered a two minute teaser video, giving a glimpse on what looks like it could seriously threaten Facebook’s hegemony. The overall look is dominated by a very edgy tumblr-blog-like interface, which picks up on the already unstoppable trend of showcasing your everyday looks, likes and life. In comparison to Facebook it has a way more dynamic and youthful feel, but without compromising to an adult peer group. Without doubt it is going to leave Facebook looking as antique as a landline phone. Solely judging from the video the new Myspace features a lot more interactive functions, such as an advanced tagging and what seems like an analysis tool, allowing you to monitor your profile more thoroughly.
Of course it’s too early to give any certain predictions about the ever changing world of social media. But as the number of dissattisfied Facebook users grow, Mark Zuckerberg has to come up with some very good ideas in no time.