New Zealand based label I Love Ugly is inspired by varying materials, textures, locations, furniture, art and design. They strive to push excellence on all design fronts be it garments, products, packaging, branding or communication.
The above editorial, entitled From Largo With Love, acts as a glimpse into the world of the I Love Ugly man, debuting pieces including the Track Pant, Ralph Pant, Smart Pant and Penny Cardigan, plus giving us first glimpses into a few upcoming shirts and jackets.
American MC/producer Oddisee wrote a track specifically for this I Love Ugly season. The full team behind ILU have musical backgrounds and wanted the Oddisee track to be the soundtrack to their range, so that as you play the track and view the editorial you get a more in-depth sensory experience. You can listen to the track here.
Finally, the video below gives us a closer look at the I Love Ugly pants, following the I Love Ugly man through his day: