Fashion October, 6 2012

    H&M Releases Short Film ‘Alter Ego’ for Men’s Fall Fashion Collection

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    H&M is proud to present their short film Alter Ego, directed by Jonas Åkerlund and starring actor Joel Kinnaman. The scene is London, and the potential for every man to create his own style is limitless.

    The Fall Fashion for Men collection is available in select H&M stores and online now.