Did it ever occur to you that the nice white sand beaches we love to spend our summer vacations at may not only contain sand? So what else, you might ask? I’m surely not talking about sunglasses, dogshit or hidden pirate treasures. About 10% of the sand are actually tiny, barely recognisable plastic pellets, an unconspicious but serious sign of the seas’ pollution. And there is one thing we all know for sure: Once it’s fucked up, it’s a hell of a work and takes a shitload of money getting it clean again – we all remember the oil leak in the Gulf of Mexico?! But usually it’s the small stuff that adds up over time. A fact most people don’t consider, when they carelessly chuck their junk into the ocean. All that stuff will eventually end up on an open sea dumping ground somewhere in the Pacific Ocean between California and Hawaii. This floating plastic carpet already covers an area as big as Central Europe, weighing about 3 Billion tons, steadily growing and over time grinding up into tiny particles, which then not only end up on the beaches but also threaten the oceans’ flora and fauna.
Dutch Designer Foekje Fleur made it her task to raise awareness about this serious environmental issue. Inspired by the waste she found washed ashore at the local Maas river, she designed a collection of porcelain vases modelled after plastic bottles that used to contain oil or detergents. For production she went to Jingdezhen – the chinese “capital of porcelaine – set up a desk at a workshop and with the help of the skilled local artisans managed to create the first 150 items.
What started out as a mere school project, soon became a full grown business, when Fleur started to collaborate with US tableware brand Middle Kingston, which then started producing in a large scale.Each item comes with a detailed information about the project, hopefully making people not only value their purchase as a chic design object, but also as a reminder to lead a more environmentally conscious life.