Nike Snowboarding worked closely with the Nike Innovation Kitchen and Nike Snowboarding athlete Gigi Ruf to create the Nike Zoom Ites – the next generation in boot innovation.

The Nike Zoom Ites is a versatile boot that riders can tailor to suit their snowboarding preference. The boot features customizable inserts that give riders the ability to choose from three levels of flex — flexible, medium or stiff — to suit all types of weather, terrain and mountain conditions.

Additional technology in the Nike Zoom Ites boot includes an ultra-strong Nike Flywire cuff, which holds riders’ heels in place allowing them to carve on their edges with confidence. Nike Free-inspired grooves on the outsole enhance board feel. Nike Flywire is incorporated into an inner lacing harness delivering strong heel hold with added flexibility as compared to a traditional inner lacing harness. The boot also features a siped forefoot giving added flexibility to the area and delivering maximum boardfeel.

The Nike Zoom Ites pays homage to Nike’s running heritage with two unique colorways: Black/Volt and White/Ultramarine-infrared, inspired by the original Nike Air 180 running shoe. The Yellow element on the outsole is a nod toward the wrap-around airbags found on the original Nike Air 180.

The Nike Zoom Ites retails for $400 USD and is now available at Nike’s online store.