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Art October, 22 2012

Converse Launches the Oscar Niemeyer Collection

Today Converse announces the launch of the Converse x Oscar Niemeyer collection. Created inspiring by Oscar Niemeyer’s artwork, world-renowned architect, visionary and creative ambassador, the limited edition collection features five Converse silhouettes, each interpreted through Niemeyer’s outspoken architectural vision.

Born out of a shared passion for creative expression, the new footwear collection launches in Brazil on Tuesday, October 23, 2012 as part of a collaborative effort between Converse and the Oscar Niemeyer Foundation. Inspired by Niemeyer’s motto “It is not the right angle that attracts me…,” the exclusive range celebrates the Brazilian architect’s non-linear design ethos that is present in all of his works.

““Converse footwear includes some of the most iconic, original and modern designs in history,” says Penny Ericson, Vice President, Converse Jack Purcell and Premium. “As one of the great artistic visionaries of our time, Oscar Niemeyer’s work represents those same qualities and we’re excited to help bring that to life with this new collection.”

Born in 1907, Niemeyer’s career spans over eight decades, having established himself as one of Modernism’s greatest pioneers. Through his contemporary use of concrete and bold approach to design, Niemeyer introduced a new way to build “curved” architecture, which has since become his signature, recognized throughout the world. Niemeyer’s bold design approach and outspoken voice revolutionized the way the world looks at architecture and design.”

The footwear collection consists of the following sneakers: Chuck Taylor All Star Hi, Chuck Taylor All Star Oxford, Chuck Taylor All Star Chukka Boot, Skid Grip Oxford and also the iconic Jack Purcell.

Unlike many other of these type of artist collaborations, the sneakers came out very nice and are actually all very wearable.

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