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Basketball November, 4 2012

Marvel & the Brooklyn Nets Unveil First Super Hero in NBA History – BrooklyKnight

At their first season game, the Brooklyn Nets and Marvel unveiled the first super hero in NBA history – BrooklyKnight.

“Marvel Entertainment and the Brooklyn Nets are proud to announce the creation of Brooklyn’s new Super Hero and the first one in NBA history. Enter BrooklyKnight, protector of Brooklyn’s hometown team, defender of New York’s largest and most courageous borough, and ruler of Barclays Center.

BrooklyKnight made his debut tonight in the Brooklyn Nets’ first-ever regular season game in their new home, Barclays Center, against the Toronto Raptors. Before the start of the game, the BrooklyKnight boldly landed at center court to inspire his team and rally the crowd. To commemorate the first appearance of this historic new sports icon, Marvel Custom Solutions worked with the Nets to create BrooklyKnight #1, an all-new 32-page comic book by Jason Aaron, writer of Thor: God of Thunder and Wolverine & The X-Men and illustrated by artist Mike Deodato of Amazing Spider-Man and New Avengers fame. All guests at tonight’s game received copies of the limited edition comic book.

All guests at the Brooklyn Nets vs. Orlando Magic game at Barclays Center on Sunday, November 11, will receive a limited edition BrooklyKnight trading card, courtesy of Marvel Custom Solutions and the Brooklyn Nets.”

The team certainly develops interesting new ways of marketing itself. What are your thoughts on this latest move in collaboration with Marvel?

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