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Fashion November, 9 2012

Primitive Apparel Holiday 2012 Video Lookbook

In stark contrast to the weather and conditions on the East Coast, Primitive took to the streets of Downtown L.A. in 90 degree weather to capture some of the upcoming holiday season’s key pieces with photographer Willie Toledo.

Take a look at a few pictures of the collection above, watch the video below, and keep an eye out for the drop on Saturday morning both in-store and online.

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