Today we can give you some background in the upcoming adidas Holiday 2012 Campaign and also show you some first teaser videos. Both Snoop Lion and David Beckham will be featured in the campaign film along many other athletes, musicians and celebrities. The film, The Cautionary Tale of Ebenezer Snoop, invites you towards the end to participate via a special Facebook App.
“The film features global music heavyweight Snoop Lion alongside skateboard OG Mark Gonzales, escorting viewers into the illustrated world of legendary Beavis & Butthead artist JJ Sedelmaier. ‘The Cautionary Tale of Ebenezer Snoop’ follows the path of the classic English Holiday story ‘A Christmas Carol’ by Charles Dickens, seeing Ebenezer Snoop confronted by the Ghosts of Holiday Past (Stan Smith), Present (David Beckham) and Future (Derrick Rose & Rita Ora). The film also features global adidas stars Jeremy Scott, Dani Alves, Joe Tsonga, Steve Aoki, Yohan Blake, Andy Murray, Dwight Howard and many more. As the film ends, you return to Facebook to create your own Ebenezer Snoop story.
The Facebook application takes you on a personalised journey of what could become if you don’t change your ways – Snoop might not be the only Ebenezer! By aggregating your user data around certain Facebook activities such as commenting and event responses, adidas creates your uniquely tailored Ebenezer film. At the end of your journey adidas offers you the opportunity to redeem yourself by sending a greeting card featuring JJ Sedelmaier’s campaign illustrations to friends – spreading Christmas adidas discounts and cheer to all.”
Watch the teaser videos now here. The official full film will release November 26, 2012.
Here are the other teasers.