Having honed his skill at the likes of Kitsune and Dries Van Noten, French designer Clément Taverniti launched his own menswear label Still Goodin 2010. Citing painter Barnett Newman as his main inspiration, next year’s Spring/Summer collection once again fuses clean French chic with a subtle dash of streetwear swag.
The collection is titled MOMENT NOW after Taverniti’s 2 favorite paintings by Newman. and has a much more mature and elegant approach, sporting some nice nautical themed pieces, smart shorts, and light outerwear. Check out our conversation with Mr. Taverniti below and click through the above gallery to see the entire collection. Look for the collection at Le New Black shortly.
What did you do before launching Still Good?
I studied fashion at Esmod Paris and then worked for Kitsune and Dries Van Noten. I learned a lot from these experiences and they confirmed my desire to have my own brand.
Where does the name come from?
From an ad campaign of my father’s brand during the 80s. A homeless man taking jeans out of a trash can and crying out “still good!”
I find an interesting vision in this name, a positive message, with a strong philosophy of life.
How did you get in to fashion?
I’ve always lived in the fashion world – my father had his own brand and my older brother works for a denim brand, Hudson, in Los Angeles – so I quickly became passionate about fashion. I’m aware that the fashion world is very competitive but I couldn’t be more pleased as this is really my form of expression.
What is Still Good’s aim?
To gradually get the brand in to a more “high-end” position, somewhere between the street culture I come from and the luxury world where creativity and quality is really appreciated.
Who are your favorite designers?
At the moment, Dries Van Noten, Marni, Neil Barett, Kris Van Assche, Watanabe CDG, Adam Kimmel, just to name a few.
What has the reaction been like so far?
The first collection was greatly received and I was more than pleased to get the support from an authentic French sneaker brand, Spring Court.
This collaboration happened naturally. I was going each season to Capsule for inspiration and was always talking to Maxime Rautureau, the owner of Spring Court. One day I told him about my desire to launch my own brand and asked him if a collaboration would be possible. I was surprised to see his enthusiasm about the idea so I proposed a few different ideas to him and he chose one. I wanted a very qualitative collaboration, so I bought chambray from Japan and used very premium nubuk leather to mix it with – the result was pretty nice!
How do you make your brand stand out from the competition?
As I really love art, I decided to create a conceptual piece on my upcoming website called LE MUR BLANC. Included is a white page where artists – graphic designers, painters, photographers, writers, poets, and singers – can post their own work. The final result is similar to a mood board where different artistic talents mix and show their universe. With this, I hope to find new talents by choosing at least one artist a year and doing a special collaboration.
Any departing words?
Do it with passion or don’t do it at all!