Today we attended the official unveiling of the new collaboration between Smart and fashion designer Jeremy Scott. Together the car maker and the designer presented the Smart forjeremy during an exclusive event in Los Angeles. Scott brought along a heavy entourage, including Frank Ocean and ASAP Rocky, all celebrating with him and press from around the globe, this exclusive new collaborative project. M.I.A. performed live on stage minutes before the official unveiling.
Based on the Smart electric drive two seater, Jeremy Scott added some of his signature designs to the car. The wings that you have already seen on many sneakers from the adidas by Jeremy Scott collection, have now also made it onto the car. But together with the Mercedes-Benz Design Division in California, Scott went much further – not only did he choose the colors and materials, but actually redesigned many parts of the interior and exterior. From the steering wheel to the front lights, every detail has been changed, adapted and newly innovated for this unique collaboration. White and chrome dominate the car design. While some might have expected something a lot more colorful from the designer, the outcome is actually stylish and very drivable.
The outcoming Smart forjeremy is both unique and special, while also being very real. While what you see here is a concept car, there will be an official limited edition public release of the Smart forjeremy.