Commemorating ten years of ongoing fruitful collaboration between adidas and Yohji Yamamoto, Y3 has engaged photographer Pierre Debusschere for their Spring/Summer 2013 campaign. Celebrating motion and the exploration of movement, the photographs draw attention to the collection’s bold colours and graphic lines. Additionally the pictures have been distorted, underlining their visual message. The campaign film viewable on the Y3 website can be manipulated by the user, changing sound and image, resuting in unique video clips, which can be shared online with others. See the entire campaign in our gallery.
Pierre Debusschere’s photographs are a celebration of motion and exploration of movement that draws on the bold colors and graphic lines of the collection. Through the use of visual effects, the photographs have been distorted to provide a palpable sense of kinetic energy to the images.