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Sneakers December, 25 2012

Watch The Making of the New Balance 577 Farmers’ Market

The Heart and Sole of Flimby from New Balance UK on Vimeo.

Once again New Balance shows its pride around its Made in UK production, their famous Flimby factory. This time we get a look behind the scenes of the production process of the New Balance 577 Farmers’ Market. Inspired by Farmers’ markets from around the UK, these limited edition shoes live up to their name and celebrate all that is British.

New Balance is the only athletic footwear brand to manufacture in the UK and the film provides rare, behind the scenes access to the workings of a modern day footwear factory.

Enjoy!

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