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Fashion January, 4 2013

Fred Perry x Dover Street Market 60th Anniversary Customization Project Feat. Medicom Toy, Stussy, Raf Simons, Wood Wood

Throughout the sixty years of the brand, the Fred Perry shirt has always been the iconic piece; the standard bearer for the Laurel Wreath logo. Over six remarkable decades some of the most influential figures in fashion, music and sport have worn the shirt. Many have become de facto ambassadors for the brand. Fred Perry has compiled a list of its 60 most loyal and distinguished fans with a view to requesting their participation in a charity fund raising exercise. Designers, musicians and sports people have been sent a reproduction of the original 1952 Fred Perry shirt and asked to personalise the shirt with a birthday message or full-blown customisation. All shirts will be displayed online in the 60 Year microsite at fredperry.com, in-store and at anniversary events before being auctioned for charity later in the year.

In collaboration with Dover Street Market and designed by renowned set designer Andy Hillman; Fred Perry will present the first 20 customisations exclusively at Dover Street Market in London on January 26th. The installation will travel to DSM Ginza and I.T. Beijing Market after the London presentation.

The list of customizers is rather impressive and includes colette, Wood Wood, Beams, Duffy, Geoff McFetridge, Medicom Toy, Michael Lau, Inez & Vinoodh, Christopher Raeburn, Raf Simons, Stussy and many others. Check them all out now here.

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