In an interesting interview, Style.com sat down with COMME des GARCONS CEO Adrian Joffe. One of the main topics touched in the interview was of course the soon to open Dover Street Market New York store. How will it compare to the London and Tokyo locations, what will make it unique, what can we expect. They also speak about creativity versus commerce, the evolution of e-commerce for a brand such as DSM and COMME des GARCONS and much more.
As usual it becomes very clear through this latest interview that the Japanese brand does things their very own way, disregarding markets, profits for the most part. The fact that Rei Kawakubo still oversees everything makes the brand rather unique and will always put creativity in front of profits.