Where the runway meets the street

Two themes are importan when previewing the forthcoming Fall Winter 2013 collection from Woolrich John Rich & Bros.: Town and Mountain, while rebooting a collection from the brand’s past. While the “Town” concept focuses in on outerwear for city living through tailored wear, “Mountain” continues to deliver garments made for the elements on the streets and outdoors. Think “technical water-resistant fabrics for cold outdoor temperatures.”

The Woolrich Outdoor Performance Teton Group is a collection first delivered in the 1970’s, now rebooted for the modern man. Look for high performance, highly breathable fabrics on the outerwear. “From the tailoring interpretation of the original Americana to the technical performances of the new Outdoor Teton Group, the collection presents a wider range of new outerwear and sportswear that go from the outdoor style to the more sophisticated urban and tailored look.”

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