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Fashion January, 10 2013

Maison Kitsune Brings Out Citizens!, Saint Lou Lou & Yelle for Its Pitti Presentation

In October we reported about Kenzo and Maison Kitsune having been chosen this season to be the guest designers of Pitti in Florence. While Kenzo decided to show its new Fall/Winter 2013 Collection earlier today at the Florence food market (see the collection already here), Kitsune decided to go with a beautiful building in the center of the city, where they staged quite the show for their international guests.

As most of you know, Kitsune is not only a fashion brand, but extremely involved as a record label. Rather than going with a classic catwalk show, Kitsune founders Gildas Loaec and Masaya Kuroki unveiled a layered and dynamic experience.

An eclectic mix of fashion and music in a show staged as a TV taping. Verbal and Yoon from Ambush Design acted as presentators of the show, with Saint Lou Lou, Yelle and Citizens! all performing live for the audience. Of course everybody on stage was outfitted in the new Maison Kitsune Fall/Winter 2013 Collection.

Flip through the above gallery to get a feeling for what went down earlier today and expect a full on video of the show in about a month time.

Photography: Highsnobiety

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