Since opening her Instagram account last March, with a selfie of her blowing smoke, Rihanna has posted more than 230 self portraits. “It’s narcissistic, but whatever—everyone does it,” she says. “I’m capturing personality… Everybody has their thing they like or don’t like to see. It’s all in your head. That’s why people take their own pictures, because it’s difficult for someone else to capture what you seek.”
Some of Rihanna’s more buzzed-about selfies are the ones she takes topless (with arms strategically placed over her chest) or with a blunt between her fingers. And then there is the semi-nude shot she posted in December with the caption, “Who needs fashion when there’s pu$$y.” Provocative, even illicit, these are not the kinds of images a publicist would greenlight. In fact, they may have cost Rihanna her Nivea endorsement. The skincare company broke ties with her last August, explaining that she did not embody their image of “trust, family, and reliability.”
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