The Dunhill Voice campaign “a body of work documenting those people who are challenging and defining British culture through their actions and achievements” brings in musical wizard Brian Eno for its latest short film. “I often think that I don’t have a single new idea in my head but the big mistake is just to wait for inspiration to happen, it won’t come looking for you. You have to start doing something: You have to build a trap to catch it.” Wise words. Hear more from Mr Eno in the film below.
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