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Basketball January, 17 2013

Nike Basketball Debuts “Count on Kobe” Campaign

Nike Basketball’s new film debuting this month, Count on Kobe, features visually arresting images juxtaposed with footage of Kobe Bryant to demonstrate the unparalleled drive, skill and commitment of one of the hardest-working and most-dedicated players of all time.

The underlying message is this: “After 17 years in the league, Bryant’s drive to dominate and constantly improve his game is part of the world’s natural order. This is the way it was. This is the way it is. This is the way it will be. Count on Kobe.”

Nike Basketball partnered with Wieden + Kennedy of Portland, Oregon, to create the film. Award-winning film editor Angus Wall directed and edited the film; he also edited previous Nike Basketball spots Celebration and Black Mamba in collaboration with Bryant.

The film will air live today during the Los Angeles-Miami game, one of the most anticipated matchups of the season.

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